Episode 27

#27 What's Important To Deirdre Martin

Many companies grow rapidly because their directors are excellent at what they do, but they reach a point when they outgrow their brand, marketing, and customer experiences, which impacts profitability and sales.

Today's guest knows that most small business owners want to build a successful business whose reputation precedes them and where the sales and growth look after themselves. To do that, they need a unique brand strategy, a story that sells and customer experiences so amazing that their clients become raving fans.

The problem is that most company directors are not marketers and don’t have hours to waste trying tactics they find randomly on Google. And they’re worried they'll crash and burn if they don’t have accountability to help keep their marketing engines humming. Every business owner deserves an opportunity to achieve their company’s vision, even if they’re not skilled marketers.

She gets it because she studied customer experience in 2015. She is a practised performance coach with qualifications in coaching sales, culture and emotional intelligence. She has co-authored a #1 bestselling book about Customer Experience and is a StoryBrand certified guide. With ongoing support, she helps her clients level up their Marketing Strategy, Style, Story and Sales to get more clients and grow their dream business faster and easier.

She is the founder of CX Creators and Deirdre Martin Consulting.

Today we find out what's important to Deirdre Martin.

𝗚𝗲𝘁 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗱! 𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗥𝗲𝗽𝗹𝘆 𝗕𝘂𝘁𝘁𝗼𝗻 𝗮𝗻𝗱 𝗮𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

𝙃𝙤𝙬 𝙩𝙤 𝙛𝙤𝙡𝙡𝙤𝙬 𝙖𝙣𝙙 𝙘𝙤𝙣𝙣𝙚𝙘𝙩 𝙬𝙞𝙩𝙝 𝘿𝙚𝙞𝙧𝙙𝙧𝙚 𝙈𝙖𝙧𝙩𝙞𝙣

Website: https://deirdremartinconsulting.ie/

Facebook Page: https://www.facebook.com/DeirdreMartinConsulting

Instagram: https://www.instagram.com/deirdremartinconsulting/

LinkedIn: https://www.linkedin.com/in/deirdremartincustomerexpeience/

𝙈𝙤𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝙝𝙤𝙨𝙩 𝙅𝙖𝙢𝙚𝙨 𝘿𝙚𝙖𝙣

I am a Life Coach and I work with people to help them understand What's Important To Them.  Once you know what's important you can build and design your life around it.

You can learn more about the Life Coaching Solutions I provide here https://jamesdeancoaching.com/coaching/

You can also book a call with me to discuss which Life Coaching Solution is right for you here https://tidycal.com/jamesdeancoaching/discovery-call

Follow me on Facebook https://www.facebook.com/jamesdeancoaching

Follow me on Instagram https://www.instagram.com/jamesdeancoaching/

Connect with me on LinkedIn https://www.linkedin.com/in/james-dean-688557156/

About the Podcast

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What's Important To You?
Conversations That Matter

About your host

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James Dean

Hi, I’m James Dean — Life Coach, Podcast Host, and Curious Human.

I’m the host of What’s Important to You? — a podcast dedicated to real, reflective conversations that uncover the stories, values, and breakthroughs that shape how we live, lead, and grow.

With a background in corporate life, personal development, and endurance sports (including Ironman training with three Labradors in tow), I’m deeply passionate about helping people reconnect with what matters most.

Each week on the show, I sit down with remarkable guests — coaches, creatives, entrepreneurs, and change-makers — to explore questions like:
What drives you? What have you overcome? And what are you learning now?

It’s not just a podcast — it’s a space for growth, clarity, and meaningful connection.

Whether you’re in transition, looking for inspiration, or just love a good story with soul, you’re in the right place.