Episode 90

#90 What's Important To Sorina Dascal – Independence, Authenticity & Entrepreneurship

What does it mean to live life on your own terms and build a business that reflects who you really are?

In this episode, I’m joined by Sorina Dascal, social media strategist and digital marketing consultant, who empowers solopreneurs and SMEs to simplify online growth and create more freedom in their businesses.

Sorina shares her personal journey of independence and freedom, shaped by her childhood experiences, health challenges, and her move to Ireland. We explore the challenges of entrepreneurship, the importance of authenticity, and why community support and finding your “why” are essential for success. Sorina also opens up about her failures, the lessons she’s learned, and her mission to help others avoid the same pitfalls while building businesses rooted in purpose and sustainability.

💡 Key Takeaways:

  • Independence and freedom are essential for growth and fulfillment.
  • Childhood experiences shape our drive for freedom and self-expression.
  • Moving to Ireland was a pivotal life moment.
  • Authenticity is the key to connection in business and life.
  • Entrepreneurship is challenging but filled with lessons.
  • Helping others is at the heart of Sorina’s work.
  • Community support is vital to building sustainable success.
  • Finding your “why” fuels motivation and resilience.
  • Simplifying marketing helps entrepreneurs avoid burnout.


In Their Words:

  • "You need to be authentic."
  • "Keep it simple, stupid."
  • "You have a choice."


🙌 Connect with Sorina Dascal:

👉 LinkedIn

👉 Instagram


🔗 Stay connected with James Dean Coaching:

👉 Website

👉 LinkedIn

👉 Instagram

👉 Podcast


🎯 Interested in coaching?

If you’re ready to reconnect with what matters most and move forward with clarity, confidence, and purpose — I’d love to support you.

📅 Book your free Clarity Call

About the Podcast

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What's Important To You?
Conversations That Matter

About your host

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James Dean

Hi, I’m James Dean — Life Coach, Podcast Host, and Curious Human.

I’m the host of What’s Important to You? — a podcast dedicated to real, reflective conversations that uncover the stories, values, and breakthroughs that shape how we live, lead, and grow.

With a background in corporate life, personal development, and endurance sports (including Ironman training with three Labradors in tow), I’m deeply passionate about helping people reconnect with what matters most.

Each week on the show, I sit down with remarkable guests — coaches, creatives, entrepreneurs, and change-makers — to explore questions like:
What drives you? What have you overcome? And what are you learning now?

It’s not just a podcast — it’s a space for growth, clarity, and meaningful connection.

Whether you’re in transition, looking for inspiration, or just love a good story with soul, you’re in the right place.